BeLeaf began in 1988 as a vertically integrated manufacturer serving foodservice operators and retailers nationwide. Today, our team draws on more than 30 years of combined manufacturing expertise — backed by FDA-Inspected, HACCP, ISO 9001, and ISO 22000 certification — to deliver consistent, high-quality plant-based products, order after order.
OUR FOUNDERS
Jason and Mary are a husband and wife partner team who live and breathe Beleaf’s core values of professionalism, quality,
and ocean conservation.
We believe in the hope of a better, renewable environment and future by empowering the individual to
make healthier,
more sustainable dietary choices
- Jason, Beleaf Founder
Our Values
Professionalism
We hold ourselves to the highest ethical standards and encourage our team to bring their best self, everyday.
Quality
We are committed to producing plant-based products that contain no eggs, milk, alcohol, preservatives, animal and non-GMO ingredients.
Ocean Conservation
We are committed to the globalized effort to reduce diet impacts on our ocean to support a healthy planet.
Why Plant-Based, Why Now
Demand for plant-based and alternative-protein foods is being driven by flexitarian eating habits, food-allergy awareness, and sustainability preferences — not a single trend.
Nearly 72 million U.S. households purchased both plant-based and animal-based meat or dairy products within the same shopping period (Numerator) — flexitarian, mix-and-match eating is now a mainstream grocery habit.
Roughly 11% of U.S. adults and 8% of children live with a food allergy (FARE); shellfish is the single most common adult food allergen, affecting an estimated 8.4 million people.
62% of Gen Z shoppers say they prefer to buy from sustainable brands, and 73% are willing to pay more for sustainable products (First Insight research).
Our Mission
"We’re crafting a future where everyone can relish in delicious, healthy, plant-based meals. Blending love, innovation, and ocean conservation into every meal, making plant-based eating a joyful, common part of our everyday lives.”
